When you deploy your app and kickstart the marketing campaign, you start tracking a set of metrics to measure the success of your application. But everything depends on how you define success and on your vision of the app's goals. There is no app owner who doesn't want his creation to become an overnight magazinepearl sensation with a million downloads. But are these download numbers that much important, can you rely on them to state with confidence that your app is successful? Are there characteristics that require more attention? A closer look shows that download numbers cannot be the only metric to rely on. They don't show the real value of your app, especially if compared with other important metrics. In some way they horizondrivingschool can be rather delusive. Let's see why they can't show anything definite, if considered on their own. Why App Downloads Are A Delusive Metric After you launch the application, the first couple of weeks usually show the download boom. You promote it, support it, look through the first reviews on app stores and maybe tech blogs. But an app that is downloaded does not necessarily get launched; a launched application is not necessarily healthcareintermediaries used at least once; what's more, an average app has a big chance of never being used more than once. That is why tons of downloads do not exactly mean that your app is great. People tend to download plenty of apps, but soon may get tired of the gathering excess on their homescreen. It's hard to catch attention with something that is constantly rolling inside the abundance of same-structured pages on application stores. Even harder it is to retain users' attention. Analytics tools do count downloads but don't count deletions. This makes the download metric even more vague while it constantly grows. App downloads don't tell you anything that will help make your app better. You needn't learn too much about them, you need to know more about user behavior and gather feedback. There Are Things supercarremovals That Matter More Than Downloads Even if the app gets downloaded, it can easily be thrown away over a period of time. If it isn't launched at once, users may forget about it and just delete later on. What matters here is the actual usage. How many time do people spend in your app? How well does it coincide with your own calculations? There is an expected average time a user spends on an app, depending on its purpose, and that's what needs to be measured and analyzed. Such things are more precious than bare numbers of downloads. The app can be simply paid, which means direct revenues; or it can be free with another monetization model aboard, say, freemium. Whatever, if it doesn't offer great user experience, it won't be a success. Downloads tell nothing much here again. There is a difference in simply getting an app sold by any means and making its users happier by the very fact of its existence. Thinking long-term, the latter is vitally important. And if otherwise, if the numbers of downloads are not as huge as you expected, the app is not necessarily a failure. Any good, lasting app needs to raise interest of potential users, engage them, retain them after deletemyinfo the first usages, and convert them into paying users. If you want to make your app valuable and keep it valuable after the deployment, you shouldn't consider app download numbers as a serious statement of the app's success. Surely it's great if it gets downloaded over and over again, and the counter keeps tracking, but that's not the app's value on its own. Get the Most Out of Your New Smart Phone - Get Cell Phone Apps Downloads By Tina Barrett americanvisionwindows| Submitted On July 09, 2010 Recommend Article Article Comments Print ArticleShare this article on FacebookShare this article on TwitterShare this article on LinkedinShare this article on RedditShare this article on PinterestExpert Author Tina Barrett It's fun to get all the cool stuff that is available today. Smart phones are the newest craze and one of the nicest features about them is the fact that you can get as many cell phone apps downloads as you want. There are apps for virtually anything you can imagine.